October's SourcedBox features the deliciously moreish Kinomi Waku Waku cashew nuts. We caught up with founder Hiromi to find out how this amazing brand came to be.
How did it all begin for Kinomi?
I was teaching Japanese cooking from my loft and serving my own baked and flavoured nuts as nibbles. People started asking to buy them and it gradually turned into a business. The spice thing came much later, the original flavour was the soy blend that's on all the nuts now. It is my taste of home. The spices came about when I figured out that what connected Asia and Europe was the spice route and it seemed a nice way to bridge my two homes. I love spice combinations and seeing how some spices taste very different depending on what form they are in. Endlessly fascinating.
The products all have very interesting names, what was the inspiration behind them?
The names are all Japanese onomaetopeia. Waku Waku is a feeling of excitement and anticipation. I hope that's what you feel when you open up a bag of cashews.
Pori Pori is a nibbly crunchy sound that happens when you eat almonds. Bari Bari is a big crunchy sound more in keeping with the big crunch you get from barus.